Or my personal war on a word
My purpose here on this fine earth is not to be measured, tracked and judged solely by what I can purchase. It annoys me to no end how the media, especially marketing people, constantly refer to citizens, people and humans as “consumers.”
Stop putting this crap into our vernacular.
If people are buying stuff they are shoppers.
Don’t dehumanize us. That is the path to atrocity.
To be a person is so much more than the procurement of goods. Even in a capitalistic society. Stop trying to relegate us in the common consciousness as mouths that need to be fed.
If your world view is so limited that you can only think of people by how much they can spend, you are missing the point. And, by the way, if you fail to take the point into account it will lead to your ultimate failure.
If you want to sell somebody something, don’t externalize and turn it into a game of analytics and bean counting. It isn’t necessary. If you are a well rounded person with a variety of experiences and can empathize, you are golden. Trust yourself to go with your gut. Don’t organize a committee. At least keep your insulting industry jargon out of your news releases.
Take your own reaction as valid. It will serve you. If you make beautiful things, people will pay attention. That’s how to sell people things. Connect with them on an emotional level through aesthetics. That is how people usually buy things anyway: emotionally.
The attitude of consumerism is not sustainable. If you eat the earth there will be nothing left.
We are keepers, knowers, dreamers and doers. But not consumers. The closest people to that are those who need to call the fire department when they need to go to the doctor because they are so grossly obese they can no longer lift themselves. As someone who has had to listen to a lot of police scanners, I can tell you that there are entirely too many right now.
Do you think that will work for a market?
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